A Mickey ice cream bar that used to cost $2.75 now costs $6.50. Annual passes have nearly doubled. When did the happiest place on earth get so expensive?

In NGPF's latest So Expensive activity, Why Disney Theme Parks Are So Expensive, students explore the economics behind Disney's rising prices. From dynamic pricing strategies and premium add-ons like Lightning Lane to the company's massive $60 billion bet on its parks division, students will unpack how Disney balances growing costs, shifting business priorities, and an increasingly price-sensitive fan base.

Students will:

• watch a video from Business Insider's So Expensive series
• identify the specific factors of production that impact a product or service's price
• answer a few thought-provoking questions

Learn More:

• How to implement the So Expensive activities with your students
• Looking for more ways to introduce economics into your personal finance classroom? Check out NGPF’s Econ Collection!

About the Author

Sonia Dalal

Sonia has always been passionate about instruction and improving students' learning experiences. She's come a long way since her days as a first grader, when she would "teach" music and read to her very attentive stuffed animals after school. Since then, she has taught students as a K-12 tutor, worked in several EdTech startups in the Bay Area, and completed her Ed.M in Education from the Harvard Graduate School of Education. She is passionate about bringing the high quality personal finance content and instruction she wished she'd received in school to the next generation of students and educators. When she isn't crafting lesson guides or working with teachers, Sonia loves to spend her time singing, being outdoors, and adventuring with family and friends!