Answer (as of July 2017): About 67% 

Questions:

• Why do you think Amazon Prime has been so successful at adding new subscribers? 
• Do you think Amazon Prime customers spend more/less than non-Prime customers? Why?
• Is shipping really "free" for Amazon Prime customers? Explain your answer.

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (from Quartz):

"As of late June, 85 million people in the US were signed up for Prime, Amazon’s signature membership program, according to new data from Consumer Intelligence Research Partners (CIRP), a leading research firm on all things Amazon. Those Prime customers spent on average $1,300 a year and made up 63% of all Amazon users in the US. By comparison, there are 126 million households in the US, according to data from the Census Bureau. There’s probably a small number of households that have multiple Amazon Prime accounts, but by the simplest math you could estimate that about two-thirds of all US households have a Prime subscription."

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This NGPF Case Study: What's the Catch? includes some examples that will make your students savvier online shoppers. 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.