Question of the Day: What is the top-ranked handbag brand for Gen Z?
Bagging the Top Spot: Guess which brand is clutching Gen Z's heart?
Answer: Coach
Questions:
- What makes Coach stand out as the top brand for Gen Z in handbags?
- What factors can impact a brand's popularity? Why are certain handbags more popular than others?
- Does your budget ever impact which brands you are willing to purchase? Why or why not?
Behind the numbers (Visual Capitalist):
"Meanwhile, luxury brands have maintained a hold on the handbag market, with many using TikTok and other social media tools to attract Gen Z customers. Louis Vuitton (11%) and Kate Spade (10%) both had strong brand loyalty, but Coach took the top spot at 19%. Indeed, Gen Z is said to be responsible for 'bringing Coach back'."
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Check out NGPF's other Question of the Day: What is the top-ranked clothing brand for Gen Z?
About the Author
Mason Butts
After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.
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