The TikTok video you made in your spare time went viral and hit a million views. Time to quit your day job?

Answer:

Roughly $400 to $1,000+. TikTok's Creator Rewards Program pays about $0.40 to $1.00 per 1,000 views.

Questions:

• Have you or any of your friends built an audience on TikTok? How easy or difficult was it?
• How else could an influencer earn money from having a significant following?
• What types of work go into creating a successful TikTok?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the Numbers: (Influencer Marketing Hub)

TikTok has phased out its original Creator Fund in favor of the Creator Rewards Program, which offers bigger payouts. According to Influencer Marketing Hub, TikTok pays between $0.40 and $1.00 per 1,000 views through the program, so a video with 1 million views could generate roughly $400 to $1,000+ in direct payouts. Still, those direct payouts are only a small piece of most creators' total income.

Play the Influenc’d arcade game to put your influencer skills to the test.

About the Author

Dave Martin

Dave joins NGPF with 15 years of teaching experience in math and computer science. After joining the New York City Teaching Fellows program and earning a Master's degree in Education from Pace University, his teaching career has taken him to New York, New Jersey and a summer in the north of Ghana. Dave firmly believes that financial literacy is vital to creating well-rounded students that are prepared for a complex and highly competitive world. During what free time two young daughters will allow, Dave enjoys video games, Dungeons & Dragons, cooking, gardening, and taking naps.