The TikTok video you made in your spare time went viral and hit a million views. Time to quit your day job? 

Answer: Between $20 and $40

The TikTok Creator Fund pays  2-4 cents per 1,000 views.

Questions:

• Have you or any of your friends built an audience on TikTok? How easy or difficult was it?
• How else could an influencer earn money from having a significant following?
• What types of work go into creating a successful TikTok?

Here are the ready-to-go slides for this Question of the Day that you can use in your classroom

Behind the numbers (Influencer Marketing Hub): 

"The entire influencer/creator economy is centered around creators endorsing brands’ products. This is especially true for platforms like TikTok and Instagram, where creators can’t earn money passively through ads (like they can with YouTube)... 66.9% of content creators say they earn the most income from sponsored posts and brand deals. "

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Play the Influenc'd arcade game to put your influencer skills to the test. 

About the Author

Kathryn Dawson

Kathryn (she/her) is excited to join the NGPF team after 9 years of experience in education as a mentor, tutor, and special education teacher. She is a graduate of Cornell University with a degree in policy analysis and management and has a master's degree in education from Brooklyn College. Kathryn is looking forward to bringing her passion for accessibility and educational justice into curriculum design at NGPF. During her free time, Kathryn loves embarking on cooking projects, walking around her Seattle neighborhood with her dog, or lounging in a hammock with a book.