Lazetta Braxton thinks about financial planning a little bit differently than most other practitioners. She shares how she developed her missionary zeal to provide financial planning services to those who are often forgotten or not well served by the current commission-based models. She provides some tips on how she motivates people to budget as well as how she's developing her daughter's financial capabilities. Enjoy! 

Details:

• 0:00~1:44 Introduction
• 1:44~3:41 Early money lessons
• 3:41~6:24 Lazetta’s career path  
• 6:24~7:50 Worst day on the job as an auditor 
• 7:50~13:23 Becoming a financial planner 
• 13:23~18:16 Different types of financial advisors
• 18:16~19:49 Types of clients Lazetta works with
• 19:49~22:50 Financial success stories
• 22:50~23:16 A word from NGPF
• 23:16~25:32 Dealing with financial issues between couples
• 25:32~29:23 Financial blind spots
• 29:23~33:03 The holistic approach financial planning calls for
• 33:03~39:19 Motivating people to budget
• 39:19~45:50 On teaching personal finance topics to her daughter
• 45:50~47:24 Conclusion 

Resources:

• Financial Fountains, Lazetta's firm, recently merged with a like-minded financial planner, Rianka R. Dorsainvil, to create a new advisory firm - 2050 Wealth Partners

Quotes:

• “You have to plan. We use investing as a case study to understand financial planning. So what we are saying about different cycles in the financial market, your life also has different cycles. So questions like can you handle the risk of entrepreneurship or would you rather continue to work for someone else, for the market, is can you handle the risk of stocks that can go up and down or do you need something more stable.”

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Check out the NGPF Podcast archives here; over 200 guests including best-selling authors Jonathan Clements, Bill Bernstein, Burton Malkiel, Charley Ellis and Roger Lowenstein. 

About the Authors

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Ren Makino

Ren started interning at NGPF in 2014, and worked part-time through high school and college. With his knowledge growing alongside NGPF, he joined the team to work full-time after graduating from college in 2020. He is also the producer of the NGPF podcast. During his free time, he likes to try out coffees from different roasters across the world.