How can TikTok be used to educate and inform? What's the key to going "viral" on that platform? Get answers to these questions and more from this conversation with Krystal Todd. 

A trained CPA, Krystal Todd took a chance by leaving her stable accounting job to follow her entrepreneurial dreams. In this NGPF Podcast, Yanely and Krystal discuss the mission of her company, Cash Compass, and how she has used TikTok and YouTube to educate and inform her audience about managing their money. Krystal also provides advice for educators on how to hook students and keep them engaged. Enjoy! 

Details:

• 0:00~1:08 Introduction
• 1:08~5:19 Krystal’s career path
• 5:19~8:23 Learning more about content creation
• 8:23~12:15 Starting Cash Compass
• 12:15~16:14 Creating on YouTube and TikTok
• 16:14~21:38 A example of Krystal’s TikToks
• 21:38~26:35 Getting into TikTok and finding a niche
• 26:35~26:55 A word from NGPF
• 26:55~31:25 Experience in accounting  
• 31:25~41:36 Key lessons students should know about money
• 41:36~46:30 Tips for keeping classes engaging
• 46:30~49:36 Saving for the long term
• 49:36~51:37 Keeping the videos credible
• 51:37~52:44 Conclusion

Resources:

• Cash Compass
• Krystal’s TikTok Video Referenced in this Episode 

Quotes:

• “It’s [accumulating wealth] within reach, but not too much where it’s super easy... So it feels close but it’s not discouraging.”

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The NGPF Podcast has had over 300 guests since 2015! Peruse the library for conversations with authors, thought leaders, educators and content experts. 

About the Authors

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Ren Makino

Ren started interning at NGPF in 2014, and worked part-time through high school and college. With his knowledge growing alongside NGPF, he joined the team to work full-time after graduating from college in 2020. He is also the producer of the NGPF podcast. During his free time, he likes to try out coffees from different roasters across the world.

Yanely Espinal

Born and raised by Dominican, immigrant parents in Brooklyn, Yanely is a proud product of NYC public schools. She graduated from Fiorello H. LaGuardia High School in 2007 before going on to receive her bachelor's degree at Brown University in 2011. As a Teach For America corps member, Yanely taught third and fourth grade in Canarsie, Brooklyn. She received her master's degree from Relay Graduate School of Education in 2013. She spends her spare time making YouTube videos about personal finance on her channel, MissBeHelpful. Yanely also loves to dance, sew, paint, listen to podcasts, and babysit her 10 nieces and nephews!