Answer: Pinterest

From Kleiner Perkins (via Business Insider):

Facebook, Instagram, and Snapchat are some of the largest social media platforms in the world. But when it comes to online shoppers, they're no match to Pinterest.

According to data from Kleiner Perkins' 2016 Internet Trends report, charted for us by Statista, Pinterest was the most popular social media platform among online shoppers, with 55% of US internet users picking it as their top choice. Facebook, Instagram, and Twitter all lagged way behind, with Snapchat only drawing 3% of the responses.

The report pointed out that Pinterest works well for shopping and finding products because of its image-based design. According to the report, 55% of US internet users indicated their primary use of Pinterest is for finding/shopping for products.

Questions:

1. Have you ever purchased a product from a social media platform? If so, what enticed you to purchase it?
2. These statistics are from the summer of 2016. Do you believe these numbers have changed since then? Why or why not?
3. Why do you think more and more companies are starting to advertise their products on social media platforms instead of through TV or print ads?
4. How would you rate the effectiveness of ads that you see on popular social media platforms (PInterest, Facebook, SnapChat)?

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.

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Looking for a video to hook your students and get them thinking more about their spending habits?  Check out this PBS NewsHour video about "Why Teens Crave What's Cool." 

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NGPF has just started a new service: The Daily QuoD (that's Question of the Day in NGPF-speak!). Subscribe to our blog (right hand side of NGPF Blog homepage) and you will receive a new QuoD every weekday during the school ready to use in your classroom. Enjoy!

About the Author

Danielle Bautista

Danielle is a native of Southern California and a recent graduate from the University of Maine, where she braved the frigid winters—a feat in and of itself—and earned her Bachelor's degree in International Affairs. She has a passion for working with non-profit organizations and serving populations in underprivileged communities. When Danielle isn't writing NGPF blog posts, spearheading various outreach projects, or managing contests and flash surveys, you can find her doing some sort of outdoor activity, learning a new hobby, or cracking what she thinks are witty puns!